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Strategic Creativity (A Business Field Guide to Advertising, Branding, and Design)
List Price:
$233.99
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Product Details
Author:
Robin Landa
Format:
Hardcover
Pages:
194
Publisher:
Taylor & Francis (June 2, 2022)
Imprint:
Routledge
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781032137803
Weight:
14.875oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261015043924407-20261015.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
28
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.
