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Strategic Brand Management and Development (An Interdisciplinary Approach to Marketing Successful Brands)
List Price:
$56.99
| Expected release date is Mar 16th 2027 |
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Product Details
Author:
Sotiris T. Lalaounis
Format:
Paperback
Pages:
566
Publisher:
Taylor & Francis (March 16, 2027)
Imprint:
Routledge
Release Date:
March 16, 2027
Language:
English
Audience:
College/higher education
ISBN-13:
9781041234128
Weight:
26.125oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260910042016737-20260910.xml
Folder:
TAYLORFRANCIS
List Price:
$56.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$54.14
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.
