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Storyselling for Financial Advisors (How Top Producers Sell)
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Product Details
Author:
Scott West, Mitch Anthony
Format:
Hardcover
Pages:
256
Publisher:
Kaplan Test Prep (January 12, 2000)
Language:
English
ISBN-13:
9780793136643
ISBN-10:
0793136644
Weight:
20.96oz
Dimensions:
7.25" x 9" x 0.9"
Case Pack:
16
File:
Eloquence-SimonSchuster_06032026_P10163223_onix30_Complete-20260603.xml
Folder:
Eloquence
List Price:
$40.00
As low as:
$30.80
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Kaplan Test Prep
Overview
Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
