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Stop Selling, Start Partnering

List Price: $28.00
SKU:
9780471147411
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Larry Wilson
    Format:
    Paperback
    Pages:
    316
    Publisher:
    Wiley (January 19, 1996)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780471147411
    Weight:
    12.96oz
    Case Pack:
    43
    File:
    Wiley-wileyUS_2_1_20260715-20260715.xml
    Folder:
    Wiley
    List Price:
    $28.00
    As low as:
    $26.60
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    5.49" x 8.46" x 0.85"
    Country of Origin:
    United States
    Pub Discount:
    50
    Imprint:
    Wiley
  • Overview

    "There's only one Larry Wilson . . . number one when it comes tothe art of selling." --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California

    "Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between."--Harvey Mackay,Author of Swim with the Sharks

    "Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission."--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble

    Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak,US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurture"customer-keeping" organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.