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Starting on a Shoestring (Building a Business Without a Bankroll)
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$39.95
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Product Details
Author:
Arnold S. Goldstein
Format:
Paperback
Pages:
336
Publisher:
Wiley (August 23, 2002)
Language:
English
Audience:
General/trade
ISBN-13:
9780471232889
Weight:
14.24oz
Case Pack:
38
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$39.95
As low as:
$37.95
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
4.55" x 10.12" x 0.86"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
Live your entrepreneurial dream with no-or little-money down
Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.
And there's more:
* Make sure your business idea is right for you-before you take the risk
* Find sources of capital and approach them confidently
* Six common myths: avoid the traps and misconceptions of starting up
* Should you take on a partner?
* Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments
* Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply
* Examples of businesses like yours that maximized their success on the Internet
Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.
Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.
And there's more:
* Make sure your business idea is right for you-before you take the risk
* Find sources of capital and approach them confidently
* Six common myths: avoid the traps and misconceptions of starting up
* Should you take on a partner?
* Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments
* Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply
* Examples of businesses like yours that maximized their success on the Internet
Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.
