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Sport, Sponsorship and Public Health
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$57.99
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Product Details
Author:
Robin Ireland
Format:
Paperback
Pages:
170
Publisher:
Taylor & Francis (October 8, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032145198
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260110060646478-20260110.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Research in Physical Activity and Health
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
10.625oz
Case Pack:
1
Imprint:
Routledge
Overview
This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.
