Speechwriting (The Expert Guide)
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$20.99
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Product Details
Author:
Simon S Lancaster
Format:
Paperback
Pages:
240
Publisher:
The Crowood Press (October 1, 2010)
Imprint:
The Crowood Press
Language:
English
Audience:
General/trade
ISBN-13:
9780709089179
ISBN-10:
0709089171
Weight:
9.92oz
Dimensions:
5.5" x 8.5" x 0.8"
File:
Eloquence-SimonSchuster_10032026_P10711953_onix30_Complete-20261003.xml
Folder:
Eloquence
List Price:
$20.99
Pub Discount:
65
Case Pack:
24
As low as:
$16.16
Publisher Identifier:
P-SS
Discount Code:
A
Overview
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
