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Spark (The Insight to Growing Brands)
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$24.99
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Product Details
Author:
Paddy Rangappa
Format:
Hardcover
Pages:
208
Publisher:
S&S India (January 30, 2018)
Language:
English
ISBN-13:
9788193355220
ISBN-10:
8193355229
Weight:
14.72oz
Dimensions:
6.024" x 9.213" x 1.7"
Case Pack:
20
File:
Eloquence-SimonSchuster_03032026_P9790483_onix30_Complete-20260303.xml
Folder:
Eloquence
List Price:
$24.99
As low as:
$19.24
Publisher Identifier:
P-SS
Discount Code:
A
Pub Discount:
65
Imprint:
S&S India
Overview
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.
Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:
— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:
— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
