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Social Media Measurement and Management (Entrepreneurial Digital Analytics)

List Price: $61.99
SKU:
9781032247861
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  • Product Details

    Author:
    Jeremy Harris Lipschultz
    Format:
    Paperback
    Pages:
    328
    Publisher:
    Taylor & Francis (August 1, 2024)
    Language:
    English
    Audience:
    College/higher education
    ISBN-13:
    9781032247861
    Dimensions:
    7" x 10"
    File:
    TAYLORFRANCIS-TayFran_260414043728988-20260414.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $61.99
    Country of Origin:
    United States
    As low as:
    $58.89
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Pub Discount:
    30
    Weight:
    21.25oz
    Case Pack:
    1
    Imprint:
    Routledge
  • Overview

    This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.