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- Social Media Analytics and Practical Applications (The Change to the Competition Landscape) - 9781032051406
Social Media Analytics and Practical Applications (The Change to the Competition Landscape) - 9781032051406
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Product Details
Overview
This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.








