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Social Marketing - 9780789017178
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$72.99
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Product Details
Author:
Michael T. Ewing
Format:
Paperback
Pages:
100
Publisher:
Taylor & Francis (July 25, 2002)
Language:
English
ISBN-13:
9780789017178
ISBN-10:
0789017172
Weight:
6.75oz
Dimensions:
5.8125" x 8.25"
File:
TAYLORFRANCIS-TayFran_260519045159724-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Case Pack:
64
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Country of Origin:
United States
Imprint:
Routledge
Overview
Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you:
- an overview of recent global developments in social marketing
- a study comparing the effectiveness of a CRM program with that of “ambush” advertising
- a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities
- a wary look at the “darker side” of globalization and liberalization
- and more!
