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Social Brand Management in a Post Covid-19 Era - 9781032465739
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$28.99
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Product Details
Author:
Patrícia Dias, Alexandre Duarte
Format:
Paperback
Pages:
74
Publisher:
Taylor & Francis (November 29, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032465739
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260117060204225-20260117.xml
Folder:
TAYLORFRANCIS
List Price:
$28.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Focus on Business and Management
As low as:
$27.54
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
5.75oz
Case Pack:
60
Imprint:
Routledge
Overview
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
