So You Want to Start a Brewery? (The Lagunitas Story)
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Product Details
Overview
In 1993, Tony Magee, who had foundered at every job he’d ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes.
Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business story—with liberal dashes of pop culture and local color—this honest yet hilarious account of a one-of-a-kind, made-in-America journey just happens to culminate with the success of one of the nation’s most popular craft beer brands. In twenty years, Lagunitas has grown from a shoestring operation to be the fifth largest—and the fastest growing—craft brewer in the United States.
