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Small Business Marketing Kit For Dummies

List Price: $36.99
SKU:
9781118311837
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  • Product Details

    Author:
    Barbara Findlay Schenck
    Format:
    Paperback
    Pages:
    384
    Publisher:
    Wiley (September 4, 2012)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781118311837
    Weight:
    19.2oz
    Dimensions:
    7.3" x 9.1" x 1"
    File:
    Wiley-wileyUS_2_1_20260715-20260715.xml
    Folder:
    Wiley
    List Price:
    $36.99
    Pub Discount:
    50
    Case Pack:
    20
    As low as:
    $35.14
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Imprint:
    For Dummies
    Country of Origin:
    United States
  • Overview

    Harness the power of marketing and watch your business grow

    Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

    If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.

    • Using social media as a marketing tool
    • Communicating with customers
    • Financing a marketing campaign
    • The companion CD includes tools and templates to give you a jump-start on putting your new skills to work

    If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.

    CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.