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Simply Put (Why Clear Messages Win-and How to Design Them)
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Product Details
Author:
Ben Guttmann
Format:
Paperback
Pages:
208
Publisher:
Berrett-Koehler Publishers (October 10, 2023)
Language:
English
ISBN-13:
9781523004683
ISBN-10:
1523004681
Weight:
9.2oz
Dimensions:
5.5" x 8.56" x 0.53"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T164151_155746755-20260405.xml
Folder:
RandomHouse
List Price:
$21.95
Case Pack:
34
As low as:
$16.90
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Berrett-Koehler Publishers
Overview
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.
Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can’t quite connect the dots. With this book, we’re all better marketers.
So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.
From “Yes We Can” to “Just Do It”, regardless of if they’re trying to get your dollars, your votes, or just your thoughts, effective messages share one thing – they’re simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.
Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can’t quite connect the dots. With this book, we’re all better marketers.
So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.
From “Yes We Can” to “Just Do It”, regardless of if they’re trying to get your dollars, your votes, or just your thoughts, effective messages share one thing – they’re simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.








