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Simple (Conquering the Crisis of Complexity)

List Price: $26.00
SKU:
9781455509669
Quantity:
  • Pricing is for Unbranded Products
  • Branding Minimum: 50 pieces

Overview

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In these illuminating pages you will discover, among other things:
  • Why the Flip camera became roadkill in the wake of the iPhone
  • What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
  • How OXO designed a measuring cup that sold a million units in its first 18 months on the market
  • Where Target got the idea for their "ClearRX" prescription system
  • How New York City simplified its unwieldy bureaucracy with three simple numbers
By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is SIMPLE.

Branding Options and Pricing (v)

  • 1-Color Imprint: $1.00 ea.
  • Promo-Page Insert: $2.00 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.00 ea. (full-color printed)
  • Set-Up Charge: $40 per decoration
FULL DETAILS

Inquire for higher quantities. Product availability changes daily, so please confirm your quantity is available prior to placing an order.

  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Alan Siegel, Irene Etzkorn
    Format:
    Hardcover
    Pages:
    256
    Publisher:
    Grand Central Publishing (April 2, 2013)
    Language:
    English
    ISBN-13:
    9781455509669
    ISBN-10:
    1455509663
    Case Pack:
    10
    File:
    hbgusa-hbgusa_onix21_P3915762_02182021_Complete-20210218.xml
    Folder:
    hbgusa
    As low as:
    $20.02
    List Price:
    $26.00
    Publisher Identifier:
    P-HACH
    Discount Code:
    A
    Dimensions:
    6" x 8" x 0.625"