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Side Effects (How Left-Brain Right-Brain Differences Shape Everyday Behaviour)
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$22.99
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Product Details
Author:
Lorin J. Elias
Format:
Paperback
Pages:
248
Publisher:
Dundurn Press (September 13, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9781459747555
ISBN-10:
1459747550
Weight:
14.4oz
Dimensions:
6" x 9" x 1"
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20260429164552-20260429.xml
Folder:
PGW
List Price:
$22.99
Case Pack:
32
As low as:
$19.77
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
Canada
Pub Discount:
60
Imprint:
Dundurn Press
Overview
Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions.
Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?
Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.
Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?
Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.
