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Shifting the Marketing Mindset (A Toolkit To Drive Sustainable Transformation)
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$45.99
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Product Details
Author:
Clara Millard Dereudre
Format:
Paperback
Pages:
138
Publisher:
Taylor & Francis (August 7, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032728032
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260109060648773-20260109.xml
Folder:
TAYLORFRANCIS
List Price:
$45.99
Country of Origin:
United States
As low as:
$43.69
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Weight:
9.25oz
Case Pack:
1
Imprint:
Routledge
Overview
A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.
