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- Set: Medienbetriebslehre (German Edition)
Set: Medienbetriebslehre (German Edition)
List Price:
$87.99
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- Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
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Product Details
Format:
Hardcover
Pages:
900
Publisher:
De Gruyter (August 14, 2025)
Imprint:
De Gruyter Oldenbourg
Language:
German
Audience:
College/higher education
ISBN-13:
9783111562155
ISBN-10:
3111562158
Weight:
106.4oz
Dimensions:
6.69" x 9.45"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260607163230-20260607.xml
Folder:
TWO RIVERS
List Price:
$87.99
Country of Origin:
Germany
Series:
De Gruyter Studium
As low as:
$75.67
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Overview
Das aktualisierte und vollständig überarbeitete dreibändige Werk, das als einführendes Lehrbuch und Nachschlagewerk über die Grundlagen der Medienbetriebslehre konzipiert ist, vermittelt Studierenden und Praktikern einen breit angelegten betriebswirtschaftlich orientierten Überblick über die branchenspezifische Funktionsweise von Medienunternehmen.
