Service Industries Marketing (New Approaches)
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$99.99
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Product Details
Author:
Mark Gabbott, Gillian Hogg
Format:
Paperback
Pages:
180
Publisher:
Taylor & Francis (August 1, 1998)
Language:
English
ISBN-13:
9780714644394
ISBN-10:
0714644390
Weight:
11.75oz
File:
TAYLORFRANCIS-TayFran_260130054444459-20260130.xml
Folder:
TAYLORFRANCIS
List Price:
$99.99
Case Pack:
53
As low as:
$94.99
Publisher Identifier:
P-CRC
Discount Code:
H
Dimensions:
5.75" x 8.4375"
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
