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Serial Innovators (Firms That Change the World)
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Product Details
Author:
Claudio Feser, Daniel Vasella
Format:
Hardcover
Pages:
224
Publisher:
Wiley (November 8, 2011)
Language:
English
Audience:
General/trade
ISBN-13:
9781118149928
Weight:
15.04oz
Case Pack:
22
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$34.95
As low as:
$33.20
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.3" x 9.3" x 0.82"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.
Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change.
It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".
