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Sensory Marketing (Theoretical and Empirical Grounds)
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$233.99
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Product Details
Author:
Bertil Hultén
Format:
Hardcover
Pages:
420
Publisher:
Taylor & Francis (November 2, 2015)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781138914629
Weight:
24.875oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261023043524416-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Interpretive Marketing Research
Case Pack:
16
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.
