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Selling to the Affluent
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$34.00
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Product Details
Author:
Thomas J. Stanley
Format:
Paperback
Publisher:
McGraw Hill LLC (August 22, 1997)
Audience:
General/trade
ISBN-13:
9780070610491
ISBN-10:
0070610495
Weight:
23.04oz
Dimensions:
6" x 8.9" x 1.2"
Case Pack:
15
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_19)-20260519.xml
Folder:
McGrawHill
As low as:
$26.18
List Price:
$34.00
Publisher Identifier:
P-MCGRAW
Discount Code:
A
Pages:
496
Pub Discount:
65
Imprint:
McGraw Hill
Overview
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.
He provides insights into different affluent groups including:
- Business owners
- Sales professionals
- Women
- Asian Americans
- Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
