Search Engine Marketing
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$35.00
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Product Details
Author:
Stephanie Cota, Andreas Ramos
Format:
Paperback
Publisher:
McGraw Hill LLC (November 17, 2008)
Audience:
General/trade
ISBN-13:
9780071597333
ISBN-10:
0071597336
Weight:
16.8oz
Dimensions:
7.3" x 9" x 0.58"
Case Pack:
26
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_26)-20260526.xml
Folder:
McGrawHill
As low as:
$26.95
List Price:
$35.00
Publisher Identifier:
P-MCGRAW
Discount Code:
A
Pages:
288
Pub Discount:
55
Imprint:
McGraw Hill
Overview
Revolutionize Your Internet Marketing
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.
- Track and measure both digital and traditional marketing with analytics
- Define and use KPIs to manage campaigns and channels for maximum profitability
- Employ SEO strategies to increase leads, conversions, and sales
- Understand how website architecture, keywords, tags, and sitemaps affect search results
- Use PPC to place ads in search engines, radio, TV, and newspapers
- Get hands-on strategies for maximizing Google Analytics and Google AdWords
