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Samsung (The Business behind the Technology)
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$26.65
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Product Details
Author:
Cath Senker
Format:
Hardcover
Publisher:
Lerner Publishing Group (January 1, 2016)
Language:
English
ISBN-13:
9781512405910
ISBN-10:
1512405914
File:
LERNER-Lerner_Print_ONIX_20250623070826-20250623.xml
Folder:
LERNER
List Price:
$26.65
As low as:
$20.52
Publisher Identifier:
P-LERN
Discount Code:
A
Series:
Big Brands
Age Range:
9 to 12
Grade Level:
4th Grade to 6th Grade
Lexile Measure:
1150
Pages:
32
Audience:
Children/juvenile
Pub Discount:
65
Imprint:
Lerner Publications ™
Weight:
18oz
Overview
Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers:
● Some of the key players driving Samsung's meteoric rise.
● How the company consistently stays on the cutting edge of technological innovation.
● The marketing and public relations strategies that have built Samsung into the powerful brand it is today.
From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.
