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Risk and Tourism Marketing in Asia
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$66.99
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Product Details
Author:
David Beirman, Jeff Wilks
Format:
Paperback
Pages:
436
Publisher:
Taylor & Francis (February 18, 2026)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032904870
Weight:
29oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260416043000038-20260416.xml
Folder:
TAYLORFRANCIS
List Price:
$66.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$63.64
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.
