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Rising Tide (Lessons from 165 Years of Brand Building at Procter & Gamble)
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Product Details
Author:
Davis Dyer, Frederick Dalzell, Rowena Olegario
Format:
Hardcover
Pages:
496
Publisher:
Harvard Business Review Press (July 1, 2004)
Language:
English
ISBN-13:
9781591391470
ISBN-10:
1591391474
Weight:
32.16oz
Dimensions:
6.5" x 9.5"
Case Pack:
16
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260514163224-20260514.xml
Folder:
TWO RIVERS
As low as:
$34.40
List Price:
$40.00
Publisher Identifier:
P-PER
Discount Code:
C
Imprint:
Harvard Business Review Press
Audience:
General/trade
Country of Origin:
United States
Overview
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
