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Rethinking Innovation and Design for Emerging Markets (Inside the Renault Kwid Project) - 9781032476827
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$59.99
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Product Details
Author:
Christophe Midler, Bernard Jullien, Yannick Lung
Format:
Paperback
Pages:
178
Publisher:
CRC Press (January 21, 2023)
Language:
English
ISBN-13:
9781032476827
Weight:
11.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260403050944986-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$59.99
Case Pack:
60
As low as:
$56.99
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
Professional and scholarly
Country of Origin:
United States
Imprint:
Auerbach Publications
Overview
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
