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Response (The Complete Guide to Profitable Direct Marketing)
List Price:
$23.95
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Product Details
Author:
Lois K. Geller
Format:
Paperback
Pages:
368
Publisher:
Touchstone (May 1, 1999)
Language:
English
ISBN-13:
9780684871134
ISBN-10:
0684871130
Weight:
16.21oz
Dimensions:
6" x 9" x 1"
Case Pack:
16
File:
Eloquence-SimonSchuster_06032026_P10163223_onix30_Complete-20260603.xml
As low as:
$18.44
Folder:
Eloquence
List Price:
$23.95
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Touchstone
Overview
In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.
Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
