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Research Strategies for Small Businesses
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Product Details
Author:
Don E. Gudmundson
Format:
Paperback
Pages:
160
Publisher:
Taylor & Francis (June 13, 2018)
Language:
English
ISBN-13:
9781138685413
Weight:
9.125oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260403050835162-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$38.99
Series:
Routledge Library Editions: Small Business
Case Pack:
1
As low as:
$37.04
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
General/trade
Pub Discount:
30
Country of Origin:
United States
Imprint:
Routledge
Overview
This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.
