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Product Research Rules (Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight)
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Product Details
Author:
C. Todd Lombardo, Aras Bilgen, Michael Connors
Format:
Paperback
Pages:
258
Publisher:
O'Reilly Media (December 15, 2020)
Language:
English
ISBN-13:
9781492049470
ISBN-10:
1492049476
Dimensions:
6" x 9"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20251023163248-20251023.xml
Folder:
TWO RIVERS
List Price:
$55.99
As low as:
$48.15
Publisher Identifier:
P-PER
Discount Code:
C
Case Pack:
44
Country of Origin:
United States
Pub Discount:
60
Weight:
12.8oz
Imprint:
O'Reilly Media
Overview
User research has evolved significantly in the past decade. From long study cycles that were expensive to plan and execute, user research methods have matured with the advent of mobile technologies, remote usability platforms, better recruitment tools, and analytics. This book examines how your company should practice user research in the modern era.
Ideal for product professionals inside organizations that create digital products, this book makes UX research techniques accessible for a broader swath of product teams. While UX professionals might enjoy this book, it’s for the others on their teams who may benefit the most from this information.
- Learn how user research has become a required skill across roles and industries
- Explore modern user research practices now in wide use in the field
- Gain a solid theoretical foundation for user research, as well as a wealth of practical content, real-world examples, and tools
