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Remember those great Volkswagen ads?
List Price:
$65.00
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Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
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- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
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Product Details
Author:
Alfredo Marcantonio, David Abbott, John O'Driscoll
Format:
Hardcover
Pages:
364
Publisher:
Merrell Publishers (October 7, 2014)
Language:
English
ISBN-13:
9781858946344
ISBN-10:
1858946344
Weight:
65.6oz
Dimensions:
8.25" x 11"
Case Pack:
8
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260814101857-20260814.xml
Folder:
TWO RIVERS
As low as:
$50.05
List Price:
$65.00
Publisher Identifier:
P-PER
Discount Code:
A
Audience:
General/trade
Imprint:
Merrell Publishers
Overview
The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper, the Karmann Ghia and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe.
