- Home
- Business & Economics
- General
- Relationship Marketing in Franchising and Retailing
Relationship Marketing in Franchising and Retailing
List Price:
$56.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Park Thaichon, Lorelle Frazer, Scott Weaven
Format:
Paperback
Pages:
140
Publisher:
Taylor & Francis (October 9, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032427997
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260117060204225-20260117.xml
Folder:
TAYLORFRANCIS
List Price:
$56.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$54.14
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
9.25oz
Case Pack:
56
Imprint:
Routledge
Overview
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
