Readings In Account Planning
List Price:
$48.00
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Hart Weichselbaum, Malcolm Gladwell, Stanley Pollitt, Merry Baskin, John Bendinger
Format:
Paperback
Pages:
352
Publisher:
First Flight Books (March 28, 2017)
Imprint:
First Flight Books
Language:
English
Audience:
General/trade
ISBN-13:
9781887229227
ISBN-10:
1887229221
Weight:
16oz
Dimensions:
2.75" x 10"
File:
Eloquence-IPG_09262026_P10675838_onix30-20260926.xml
Folder:
Eloquence
List Price:
$48.00
Pub Discount:
60
As low as:
$41.28
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
UPDATED - NEW EDITION! Featuring some of the best thinking in the exciting and challenging field of account planning, this notable compilation has been updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution, this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.
