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Qualitative Research Methods for the Critical Marketer
List Price:
$89.99
| Expected release date is Jan 18th 2027 |
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Product Details
Author:
Chahid E. Fourali
Format:
Hardcover
Pages:
104
Publisher:
Taylor & Francis (January 18, 2027)
Imprint:
Routledge
Release Date:
January 18, 2027
Language:
English
Audience:
College/higher education
ISBN-13:
9780367110604
Weight:
16oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_261030052601374-20261030.xml
Folder:
TAYLORFRANCIS
List Price:
$89.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Focus on Business and Management
Case Pack:
1
As low as:
$85.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book focuses qualitative research methodology and the need of the critical market researcher whilst being firmly based on theory, offer the full range of qualitative methods with associated key representatives, and use a language that not only the academic researcher understands but also the practitioner.
