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Public Relations (Theory and Practice) - 9781865089225
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Product Details
Author:
Jane Johnston, Clara Zawawi
Format:
Paperback
Pages:
480
Publisher:
Allen & Unwin (April 1, 2004)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781865089225
ISBN-10:
1865089222
Weight:
32oz
Dimensions:
7" x 9" x 1.21"
File:
Eloquence-IPG_09262026_P10676601_onix30-20260926.xml
Folder:
Eloquence
List Price:
$42.95
Pub Discount:
32
Case Pack:
16
As low as:
$40.80
Publisher Identifier:
P-IPG
Discount Code:
H
Imprint:
Allen & Unwin
Overview
This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management.
