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Public Relations Theory - 9780805806922
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Product Details
Author:
Carl H. Botan
Format:
Paperback
Pages:
368
Publisher:
Taylor & Francis (September 1, 1989)
Language:
English
ISBN-13:
9780805806922
ISBN-10:
080580692X
Weight:
24oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260414043728988-20260414.xml
Folder:
TAYLORFRANCIS
List Price:
$79.99
Case Pack:
89
As low as:
$75.99
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
