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Public Relations Metrics (Research and Evaluation)
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$72.99
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Product Details
Author:
Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Format:
Paperback
Pages:
348
Publisher:
Taylor & Francis (May 28, 2008)
Language:
English
Audience:
College/higher education
ISBN-13:
9780805862737
Weight:
22.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260414043728988-20260414.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Series:
Routledge Communication Series
Case Pack:
28
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. This volume serves as supplemental text in public relations research courses, and will be used by practitioners who are evaluating their own work.
