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Public Relations for Management Success
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Product Details
Author:
Frank Jefkins
Format:
Paperback
Pages:
148
Publisher:
Taylor & Francis (October 29, 2019)
Language:
English
ISBN-13:
9781138571662
Weight:
16oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260825152102520-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$51.99
Series:
Routledge Library Editions: Management
Case Pack:
1
As low as:
$49.39
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
