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Proven Strategies in Competitive Intelligence (Lessons from the Trenches)
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$76.00
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Product Details
Author:
John F. Prescott, Stephen H. Miller, Society of Competitive Intelligence Professionals
Format:
Hardcover
Pages:
352
Publisher:
Wiley (March 15, 2001)
Language:
English
Audience:
General/trade
ISBN-13:
9780471401780
Weight:
22.4oz
Case Pack:
26
File:
Wiley-wileyUS_2_1_20260415-20260415.xml
Folder:
Wiley
List Price:
$76.00
As low as:
$72.20
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.34" x 9.33" x 1.15"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
