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Proofiness (How You're Being Fooled by the Numbers)

List Price: $27.00
SKU:
9780143120070
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  • Product Details

    Author:
    Charles Seife
    Format:
    Paperback
    Pages:
    320
    Publisher:
    Penguin Publishing Group (September 27, 2011)
    Language:
    English
    ISBN-13:
    9780143120070
    ISBN-10:
    0143120077
    Weight:
    9.36oz
    Dimensions:
    5.2" x 7.9" x 0.6"
    Case Pack:
    44
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T122303_156890367-20260705.xml
    Folder:
    RandomHouse
    As low as:
    $20.79
    List Price:
    $27.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Penguin Books
  • Overview

    From the author of Zero, comes this "admirable salvo against quantitative bamboozlement by the media and the government" (The Boston Globe)

    In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or "proofiness"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.