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Product Marketing for Technology Companies - 9780750659949
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$72.99
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Product Details
Author:
Mark Butje
Format:
Paperback
Pages:
198
Publisher:
Taylor & Francis (March 5, 2005)
Language:
English
ISBN-13:
9780750659949
ISBN-10:
0750659947
Weight:
13.125oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260412045134893-20260412.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Case Pack:
55
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
