Print Redefined (Innovative Production for Designers)

There is a wealth of materials, print and manufacturing processes available to the designer in the production of their work. Some are in common usage, others less so. But designers often do not explore these possibilities. This may be due to fear, lack of knowledge or a belief that it is too costly, too complicated to conceive or time consuming to realise. This book will dispel those fears by demystifying less commonly known materials and processes, and so inspire and empower anyone making decisions about materials and processes. 

The text explores materials, process and print to provide information about how they can be stretched, skewed and subverted to produce original results, while emphasizing the need for production to be integral to the design and development of a project from conception, and not as an afterthought. And unlike most publications on this subject, the book will also talk about problems encountered and how they were resolved. 

The author's authoritative point of view and experience will make this title the go-to reference tool and source book for guidance and inspiration, not least in its coverage of how to reconcile the use of unconventional materials and processes with the demands of clients.