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Principles of Strategic Communication - 9781032626284
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$84.99
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Product Details
Author:
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
Format:
Paperback
Pages:
380
Publisher:
Taylor & Francis (October 31, 2025)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032626284
Weight:
24.75oz
Dimensions:
7" x 10"
File:
TAYLORFRANCIS-TayFran_260107055151746-20260107.xml
Folder:
TAYLORFRANCIS
List Price:
$84.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$80.74
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
