Primetime (A New Vision for Midlife)
List Price:
$30.00
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Margie Lachman
Format:
Hardcover
Pages:
368
Publisher:
S&S/Simon Element (June 9, 2026)
Imprint:
S&S/Simon Element
Language:
English
Audience:
General/trade
ISBN-13:
9781668067369
ISBN-10:
1668067366
Weight:
18.32oz
Dimensions:
6" x 9" x 1"
File:
Eloquence-SimonSchuster_07042026_P10292974_onix30_Complete-20260704.xml
List Price:
$30.00
Pub Discount:
65
Case Pack:
20
As low as:
$23.10
Publisher Identifier:
P-SS
Discount Code:
A
Folder:
Eloquence
Overview
Leading lifespan psychologist Margie Lachman creates an inspiring new framework for midlife, based on her landmark thirty years of research and work on the MIDUS study, as the defining years of life.
We’ve all heard the term “midlife crisis” and the stereotypes that come with it. But what if everything you think you know about midlife is a myth?
In Primetime, Dr. Margie Lachman draws on her decades of research to debunk these myths and rebrand midlife as the optimal time for personal growth and satisfaction. A professor of psychology at Brandeis University and the director of the Lifespan Lab, Dr. Lachman has spent thirty years studying midlife from a lifespan developmental perspective. Her research reveals the myth of the midlife “crisis”, and other misconceptions such as people in their middle years can’t change and that it is the unhappiest time of life. In reality, only a small percentage of people report experiencing a midlife crisis; personality can change during midlife and many people have a higher sense of well-being and control. It is a time when most are still healthy, highly functioning, mentoring those younger and caring for those older combined with increased knowledge and experience and stronger emotion regulation.
This book reveals midlife as a critical time in the life cycle with high generativity and peak responsibility, as well as when we make choices that can impact our later years. With a focus on debunking myths, navigating changes, and planning for the future, she guides readers through making sense of the past and imagining future possibilities. She also covers the physical, psychological, cognitive, and social changes that accompany the middle years and illuminates the potential to harness a sense of control in the face of the challenges, constraints, and transitions.
We’ve all heard the term “midlife crisis” and the stereotypes that come with it. But what if everything you think you know about midlife is a myth?
In Primetime, Dr. Margie Lachman draws on her decades of research to debunk these myths and rebrand midlife as the optimal time for personal growth and satisfaction. A professor of psychology at Brandeis University and the director of the Lifespan Lab, Dr. Lachman has spent thirty years studying midlife from a lifespan developmental perspective. Her research reveals the myth of the midlife “crisis”, and other misconceptions such as people in their middle years can’t change and that it is the unhappiest time of life. In reality, only a small percentage of people report experiencing a midlife crisis; personality can change during midlife and many people have a higher sense of well-being and control. It is a time when most are still healthy, highly functioning, mentoring those younger and caring for those older combined with increased knowledge and experience and stronger emotion regulation.
This book reveals midlife as a critical time in the life cycle with high generativity and peak responsibility, as well as when we make choices that can impact our later years. With a focus on debunking myths, navigating changes, and planning for the future, she guides readers through making sense of the past and imagining future possibilities. She also covers the physical, psychological, cognitive, and social changes that accompany the middle years and illuminates the potential to harness a sense of control in the face of the challenges, constraints, and transitions.








