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Pricing in the Age of AI
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$35.00
| Expected release date is Sep 29th 2026 |
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Product Details
Author:
Maxime C. Cohen, Bob Pindyck
Format:
Paperback
Pages:
240
Publisher:
MIT Press (September 29, 2026)
Imprint:
The MIT Press
Release Date:
September 29, 2026
Language:
English
Audience:
General/trade
ISBN-13:
9780262056779
ISBN-10:
0262056771
Weight:
13oz
Dimensions:
6" x 9"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260408T022402_155767680-20260408.xml
Folder:
RandomHouse
List Price:
$35.00
Country of Origin:
United States
Pub Discount:
65
Case Pack:
24
As low as:
$26.95
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.
Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale.
In this book, Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anti-competitive practices, consumer protection, and discrimination issues.
Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale.
In this book, Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anti-competitive practices, consumer protection, and discrimination issues.
