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Pricing in Business - 9780815370451
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Product Details
Author:
Douglas Hague
Format:
Paperback
Pages:
338
Publisher:
Taylor & Francis (November 12, 2019)
Language:
English
ISBN-13:
9780815370451
Weight:
38.875oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260722044359745-20260722.xml
Folder:
TAYLORFRANCIS
List Price:
$51.99
Series:
Routledge Library Editions: Industrial Economics
Case Pack:
10
As low as:
$49.39
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
