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Pre-suasion / Per-suation (Spanish Edition)
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$20.95
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Product Details
Author:
Robert Cialdini
Format:
Paperback
Pages:
448
Publisher:
PRH Grupo Editorial (June 27, 2017)
Language:
Spanish
ISBN-13:
9788416029662
ISBN-10:
8416029660
Weight:
20oz
Dimensions:
5.96" x 9.04" x 1.22"
Case Pack:
12
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260617T075310_156615870-20260617.xml
Folder:
RandomHouse
List Price:
$20.95
As low as:
$16.13
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
Spain
Pub Discount:
65
Imprint:
Conecta
Overview
¿Cuáles son las técnicas empleadas por los mejores para persuadir? ¿Qué elementos de la comunicación hacen que se conquiste a una audiencia? ¿Cuáles son los momentos fundamentales en cualquier argumentación?
Robert Cialdini nos revela las estrategias de persuasion más efectivas, partiendo de la base de que las personas más persuasivas no lo son solo por lo que dicen , sino sobre todo por lo que hacen en los momentos previos al mensaje , «el momento justo para el cambio». Dichas personas preparan a su audiencia para que sea receptiva, atraen su atención hacia determinadas cosas y obvian otras. Con Pre-suasión aprenderás a atraer la atención, aprovechar el instante oportuno para ganar influencia y conservarla.ENGLISH DESCRIPTION
What are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument?
Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience’s attention to see what they want them to see, and avoid others. <p style="text –align:center">With Per-suation, you will learn to grasp your audience’s attention, take advantage of the perfect moment in order to have, and retain, influence over them
Robert Cialdini nos revela las estrategias de persuasion más efectivas, partiendo de la base de que las personas más persuasivas no lo son solo por lo que dicen , sino sobre todo por lo que hacen en los momentos previos al mensaje , «el momento justo para el cambio». Dichas personas preparan a su audiencia para que sea receptiva, atraen su atención hacia determinadas cosas y obvian otras. Con Pre-suasión aprenderás a atraer la atención, aprovechar el instante oportuno para ganar influencia y conservarla.ENGLISH DESCRIPTION
What are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument?
Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience’s attention to see what they want them to see, and avoid others. <p style="text –align:center">With Per-suation, you will learn to grasp your audience’s attention, take advantage of the perfect moment in order to have, and retain, influence over them
