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Practical AI for Business Leaders, Product Managers, and Entrepreneurs

List Price: $57.99
SKU:
9781501514647
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  • Product Details

    Author:
    Alfred Essa, Shirin Mojarad
    Format:
    Paperback
    Pages:
    240
    Publisher:
    De Gruyter (April 4, 2022)
    Language:
    English
    Audience:
    Professional and scholarly
    ISBN-13:
    9781501514647
    ISBN-10:
    1501514644
    Weight:
    13.76oz
    Dimensions:
    6.69" x 9.45"
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260510163322-20260511.xml
    Folder:
    TWO RIVERS
    List Price:
    $57.99
    Country of Origin:
    Germany
    As low as:
    $49.87
    Publisher Identifier:
    P-PER
    Discount Code:
    C
    Pub Discount:
    60
    Imprint:
    De Gruyter
  • Overview

    Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI. 

    Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study.

    With this book, readers will learn:

    • The technical foundations of machine learning and deep learning
    • How to apply the core technical concepts to solve business problems
    • The different methods used to evaluate AI models
    • How to understand model development as a tradeoff between accuracy and generalization
    • How to represent the computational aspects of AI using vectors and matrices
    • How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras