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PR Today (The Authoritative Guide to Public Relations)
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Product Details
Author:
Trevor Morris, Simon Goldsworthy
Format:
Paperback
Pages:
320
Publisher:
Palgrave Macmillan (November 17, 2015)
Language:
English
Audience:
College/higher education
ISBN-13:
9781137495686
ISBN-10:
1137495685
Weight:
16oz
Dimensions:
7.05" x 9.21" x 0.645"
Case Pack:
28
File:
CHILDSPLAY-macmillan_us_academic_onix21-2016-0403-20160404a.xml
Folder:
CHILDSPLAY
As low as:
$40.03
Publisher Identifier:
P-CHILDSPLAY
Discount Code:
A
Pub Discount:
65
Overview
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you.
The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media.
With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.
The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media.
With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.
